亚马逊平台中小卖家需谨慎 政策再升级

 

随着跨境电商平台的竞争越演越烈,各大平台上的中小老国际卖家逐渐力不从心,伴随着行业竞争的加剧,越来越多新卖家的入驻平台,只感觉到举步维艰。新进入的卖家也并没有感觉到平台中的订单红利,而处在一种进退两难的地步,而且,让跨境电商逐渐演变成国内电商

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如果只是跨境卖家之间单纯的竞争,都可以通过寻找自身的优化和产品的改进方面来提升自己的竞争力,但是大家更多的压力来自于平台官方,比如亚马逊在旺季到来之前冻结了一大批账号,现在又有不少卖家收到下面的这封邮件:
You may no longer sell on Amazon.com because of rights owner complaints about items that infringe their intellectual property rights. Funds will not be transferred to you but will stay in your account while we work with you to address this issue. If you have any open orders, please ship them.

You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-funds@amazon.com.

Please email pq-review@amazon.com with the following supporting documents: — Copies of invoices, receipts, contracts or delivery orders from your supplier issued in the last 90 days. The quantity of items shown should match your inventory.

— If you are not the brand owner, provide a complete set of documentation to prove a valid supply chain.

— If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.

— Any additional details you would like us to know.You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. You may remove pricing information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier contact information.

If you do not send the required documents within 17 days, we may not allow you to sell on Amazon.com.To learn more about our policies, search for “Amazon Anti-Counterfeiting Policy” or “Intellectual Property Violations” in Seller Central Help.

To talk to someone about this email, ask our Seller Support team to contact you https://sellercentral.amazon.com/hz/contact-us/performance.

 

在邮件中,亚马逊告知卖家,因为有客户投诉卖家销售的商品侵权,卖家的销售权限将被移除, 如果卖家需要申诉,需要提供90天内的采购单据、发票等,如果卖家自己不是品牌商,需要出具授权书和代理合同等证明,如果卖家自己是品牌商,需要提供商标注册证书,营业执照或注册人身份证等,以上材料必须在17天内提供,否则将被永久移除销售权限。

 

面对这封邮件,很多跨境卖家既惊愕又无奈,本来用心经营的账号,却偏偏遭遇这么一遭。

 

但不管怎么说,对于遭遇此种情况的卖家,还是需要认真分析积极应对的,毕竟,亚马逊此次封号事件,在一定程度上是批量进行的,难免有一些账号属于躺枪,或者情节轻微资料齐全可以救活的。

 

对于正经历此事件的卖家,吉茂小编我能够给出的建议就是,尽可能全面的提供上述资料,尽量真诚且详尽的写明自己的经营状况,然后以完备的申诉资料去申诉。

 

对于所有的卖家,我们应该看到事件背后的深层原因,当原本以优质可靠著称的亚马逊平台被各种Made in China的品质良莠不齐的货品所充斥,当越来越多的亚马逊老用户开始用脚投票出走亚马逊,平台祭出整顿的大旗也是在所难免,虽然在整顿难免会有错伤,但从平台长远的发展来看,这样的措施还是必要的。

 

大家可能会遭遇到一段时间的受限,但是出现这种情况不能坐以待毙,要尽量申诉,而目前还没有出现这种情况的卖家也不能幸灾乐祸,整顿是波及到整个平台,如果有任何不规范操作都可能会殃及到,提高警惕尤为重要。

 

对于亚马逊来说,整顿是必要的,只要大家诚信经营,远离侵权,不刷单,用心来做店铺,相信应该是可以躲过这次整顿的。

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